Mobile marketing is evolving into a sophisticated mainstream form of advertising. The benefits of this growing marketing sector, as well as the available marketing tools, are abundant.
In this three-page white paper from May 2010, POPAI’s Savia Coutinho presents a look at the future of this type of advertising through the eyes of the mobile marketing agency Launch Media. The agency specializes in retail and true cross-channel marketing implementation, recognizing the need for brands and marketers to seamlessly interact with the consumer at the point of decision.
The reasons for pursuing mobile marketing include: Mobile handsets are abundant; mobile marketing is personal; and, the mobile audience is growing, among others reasons.
The things to keep in mind before starting a mobile program include: Be brand relevant; have a good mobile website; and respect current traditional marketing forms when integrating mobile, among others things.
The benefits of mobile marketing include: It’s a green way to promote your product or store; it can have the effect of changing static signage into dynamic interactive signage; and its high-tech nature may appeal to a younger audience, among other benefits.
New mobile marketing tools include: new apps for retail stores; couponing; and barcodes in stores.