Mannequins personify the IZOD customer
IZOD SHOP IN SHOP, JCPENNEY STORES NATIONWIDE
Design/Retailer/Fixtures/Elements: PVH and JCP
Visual Elements: Lifestyle/Trimco
CUSTOM SCULPTED using a model who personifies the IZOD male customer, these fiberglass and steel mannequins show shoppers how the clothes fit. Poses and styling help the customer identify with the brand. The logo in relief on the torso’s neck caps reinforce branding.