Minimal design expresses Calvin Klein’s casual side with ease
CALVIN KLEIN PERFORMANCE, SCOTTSDALE, AZ
NATURAL WOOD FLOORS, SOFTLY FINISHED MILLWORK, AND A CRISP WHITE PALETTE evoke a
modern beach house interior for the brand’s new relaxed persona. White walls, ceilings, fixtures and cashwrap create an airy atmosphere warmed by wood and bronze metal accents. A dark bronzed storefront accentuates the clean white interior.
Three focal points — the pant display wall, the active wear display, and the cashwrap — form a circulation loop that encourages exploration. The store is tied together with a drywall ceiling, dark powder-coated perimeter wall hardware, tubular steel framed floor fixtures, and white-washed, rift-cut oak floor.
Freestanding fixtures sporting lifestyle merchandise are on axis with the lounge area, video wall, and juice bar. Custom fixtures feature rift and quartered white oak veneered wood. Folded goods are showcased on tubular, steel-framed tables nested in wood veneer slab tables on concealed casters. Wall display units built into the wall surface or framed by furniture-grade millwork reinforce the residential association.
Cove-lit niches with gondolas are framed by lowered drywall ceilings. The three-bay and four-bay gondolas proffer hanging merchandise. Gondola frames are darkened bronze tubular steel with white wood podiums and bronze-finished hardware.