Flexibility makes character toys pop in new prototype store
KIDROBOT, BOULDER, CO
VARIETY IN SCALE, CONFIGURATION AND FIXTURING showcases the brand’s pop-culture, limited-edition art and mass-market toys and apparel. The bright white box and sleek, contemporary fixturing act as a gallery for cool collectibles by famed artists. Mobile floor fixtures facilitate merchandise resets for art launches. Designed as a kit of parts, the CUBIC Flex D monopoint fixturing system provides flexibility in merchandising. Monolithic powder-coated MDF panels accommodate support mechanisms for cases, self-purchase-driven shelving and hanging hardware that defines product assortments.
Merchandising vignettes are organized by product group. Lock-and-key fixtures house limited edition and sought-after collectibles in the rear of the space. Square shadow box displays faced in acrylic feature miniature character figures. A 5-foot-tall large chalkboard-finished cutout of “Munny,” a signature character, encourages interaction.
Shapes and forms infuse the space: geometric display channels, elongated shelving, and wall panels and ceiling panels designed to achieve a canopy or tunnel effect. Removable rigid PVC ceiling panels enable graffiti “tagging” by brand signature artists.
Defying demographic pigeonholing, the store juxtaposes juvenile and mass-market products with high-end collectibles in a shoppable space. The kit-of-parts approach provides the building blocks for future installations, whether shop-in-shop, pop-up, inline or flagship locations.
— by Susan Friedman