Urban flagship makes it mark on resort retail
TOMMY BAHAMA, FIFTH AVENUE, NYC
THE FIRST TOMMY BAHAMA FLAGSHIP IN NEW YORK, this “urban resort” plants the brand’s upscale island lifestyle in the city with a store, bar and restaurant.
In the atrium, custom lantern pendants complement fixtures surrounding the columns. Palm trees and fabric draped to resemble cabana curtains are among the touches evoking an island resort. But the store also literally brings to the heart of the city a local seaside weekend retreat – or pieces of it, at least. Ipe wood salvaged from the Coney Island Boardwalk (which has been replaced with plastic and concrete) became plantation shutters for the store. Campaign style fixturing completes the mood, putting shoppers in mind of packing their bags.
Reclaimed wood also found its way into the Marlin Bar as weathered oak siding. A hand-painted tropical mural or the custom, bent metal, backlit bar screen serves as a focal point for bar patrons sipping on a Bronx Bomber with Tommy Bahama Golden Sun rum.
A blackened steel and Ipe spiral staircase, with a railing wrapped in solid brass “rope” for a nautical effect, leads to the restaurant above. There, the popular macadamia-encrusted snapper and pina colada cake seem right at home with more urban resort furnishings.