For the past two years, A.R.E. has moderated an industry conversation about one of the most essential, yet often overlooked or poorly measured, aspects of store design—calculating return on investment.
About the Author
Posted by members of the Shop! Team and editorial staff of Retail Environments magazine.
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 1,500 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).