What I wish I’d known at the start of my retail design career: More, so much experience has been gained over the years.
A personal experience that changed how I design: In my final year of school, a guest lecturer came in to talk about careers in environmental design. The examples of the work he showed really got me excited about retail design, branding and architecture in a way I hadn’t realized before and gave me a clear career path.
Where I like to window shop: Along downtown avenues of major cities lined with flagship locations and amazing retail showpieces.
My pet peeve when shopping: Sore feet.
A brand I’d love to revitalize: Eaton’s Department Store – a Canadian icon.
A material I love to work with: Noble materials.
A gadget I can’t live without: iPhone
Where I do my best thinking: At home in the middle of the night.
The word or phrase designers most overuse: Fluffy-sounding adjectives.
A value, belief or practice I’ve adopted from a culture other than my own: Love of good food and wine from the French.
If I had my own store, I would sell: Things to make life easier.
If I were to win an A.R.E. Store of the year Award in the future, I’d like to hear the press describe my work as: Thoughtful.Eric is a member of A.R.E.’s Designers of Retail Environments and Merchandising Team (DREAM Team), a member think tank focused on retail design issues.