Two A.R.E. members came to the aid of a small jewelry store chain in Monterey, Calif., as part of an MSNBC “Your Business” makeover show. San Francisco-based design firm Gensler was called in along with Helen Bulwik of the Newport Board Group.
Gensler put forth the idea of combining the owners’ four separate stores into one, opulent retail venue that consolidated all of their products, yet retain individual spaces for specialty items like hand-strung pearls on premise, silverwork and fashion.
Bulwik, who also happens to be on the board of directors at Premier Store Fixtures, told the store owners of Premier’s offer to supply all of the fixtures for the new retail space.