Although New Zealand’s AS Colour specializes in colored garments, the majority of its sales were for black, white, and gray garments. Enter “Coulourmatic: The World’s First Digital Colour Critic,” a digital color-suggester integrated into its Britomart store window. Using “the laws of color science,” a computer takes a digital photo of a shopper’s outfit and suggests a “better” color, which, of course, is available inside. Most of the people in the video are wearing black, white, or beige, or gray, so if that proves true for customers overall, choosing a different color for them isn’t rocket science. But don’t be a color science denier! So far 10,000 people have tried it and (according AS Colour), they now look 28% better. And sales are up more than 16%.