The New York Times reveals in an interesting by-the-numbers infographic the creative efforts and big bucks behind all those shiny baubles and other decorations that adorn the elaborate holiday window displays at major retailers. It’s not just tradition. It’s both a big business with planning being done a year in advance, as well as good for business. Pleasing the crowds passing by outside, brings ’em inside.
Still don’t believe? Yes, Virginia. This is very real. Here’s a few facts:
- 10,000 people her hour pass by Macy’s in New York the week before Christmas.
- 543 pounds of fake snow used in the Harrod’s storefront this year.
- 77 years that Lord & Taylor has been creating displays in the same location.
- Second of January – that’s when Bergdorf Goodman begins planning the display for next year.
And if’s that not enough, seems the folks at the Times have even more to share. We’re sure Santa and retailers will take notice.
In addition to the graphic, they’ve put together a video on the making of a holiday window.
And for those who like to play, an interactive photo show of before and after shots details the holiday transformation of famous storefronts around Manhattan.