Students in a visual merchandising class at Iowa State University are getting plenty of hands-on experience by creating window displays inside a major campus building.
The project, part of a brand management and promotions apparel course, gives the students an opportunity to have their skills seen by a large audience. Their designs get plenty of viewing. The lobby of LeBaron Hall is known to be heavy with foot traffic. The displays, covering one large window and two smaller windows, have been rotating throughout the semester. Themes vary, according to the Iowa State Daily.
Each student is required to make two window displays throughout the semester. Displays are made in groups of four to five students. Once assigned a theme, they are encouraged to consult with other faculty members for assistance in providing items and expertise.
Turnover of the displays resembles a seamless process and is kept similar to industry standards. Timing, of course, counts when it comes to the final grade. So are other criteria, such as how the display stays together and in place and whether it’s cohesive and aesthetically pleasing. Take down and clean up are considered, as well.