One of the most impressive statistics over the past few years has been the 17% annual growth rate of online retail sales. This has prompted the Association for Retail Environments (A.R.E.) members and their clients to think more in the terms of omnichannel retail strategies to stay competitive. Another impressive statistic presented in a recent Business Insider article is the prediction that the use of beacons will go from 6% of total addressable sales ($4.1 billion) in 2015 to 20% ($44.4 billion) in 2016. This will also impact the way retail environments suppliers will think about the next two years.
According to the report, beacon use by retailers are being driven by a few factors:
- The early adoption of beacon use among coupon clippers. Coupons and other bargain deals still drive consumers to stores.
- The popularity of loyalty programs and all of the applications that can be used by beacons to target repeat customers.
- The efficiency in which beacons can collect and deliver big data. Retailers are getting better at mining data and applying deals and promotions that work.
- The retailer themselves. Retailers are promoting the use of apps in-store that work with the beacons to develop a stronger relationship with the customer.
Technology is one of the key strategic priorities A.R.E. focuses on to better position our members in the industry. This year, A.R.E.’s regional Shoptalk series will feature workshops on Technology Integration. We will also be hosting discussion groups covering technology and other important industry issues at our GlobalShop booth in Las Vegas March 24-26.