New crystal Starburst clearly attracts visitors to retail
The Las Vegas Strip has welcomed its newest outdoor entertainment spectacle: the Swarovski Midnight Celebration at Grand Bazaar Shops. Created for Swarovski’s custom pavilion and six-story-tall Starburst, the Swarovski Midnight Celebration was designed to be the centerpiece of the new Grand Bazaar Shops, providing a unique retail and entertainment experience.
The Swarovski Midnight Celebration is a dazzling 3-min.-long light-and-sound show designed to mark the dawn of a new day. The spectacle was envisioned as a way to bring New Year’s Eve-style excitement to the Strip every night of the year. The production’s focal point is the Starburst—a 14-ft.-diameter structure composed of 911 custom-cut crystal spheres designed by Swarovski. The Swarovski Starbursts represents a contemporary, technologically advanced iteration of the city’s most famous vernacular art form now visible on the Las Vegas Strip.
Also featured in the Swarovski Midnight Celebration is a large video screen, which is embedded into the multifaceted façade of the Swarovski pavilion. Evocative scenes from exotic bazaars, together with the Starburst’s more than 1,800 points of LED light, are choreographed to a dramatic original score featuring enchanting beats of world music.
Representing a first for Swarovski, the 400-sq.-ft. boutique is a freestanding pavilion whose exterior is composed of dozens of large, angular facets designed to make the structure resemble a cut crystal. Inside, the boutique boasts hand-selected finishes such as linen, paper and burlap forms and inlays as well as crystal-enhanced glass spheres playfully suspended from the ceiling. Specially crafted panels provide an artful platform for the presentation of Swarovski jewelry and décor.
In keeping with the Grand Bazaar theme, the boutique features Swarovski’s first-ever “bartering window,” allowing passersby to negotiate the price they pay for select items. Among the items slated to be featured in the barter window are limited-edition pieces such as crystallized Beats Headphones; a Martin custom-designed crystal classic acoustic guitar; a Gibson Les Paul electric guitar and crystallized white, black and pink skulls. Specific items for which visitors can barter will change from day to day.
Grand Bazaar Shops and the Swarovski boutique will be open daily from 9:30 a.m. to 12:30 a.m. Be sure to check it out during GlobalShop 2015.