New design stirs up fresh look for fast-casual brand
STEAK N SHAKE, TEMPE, AZ
ID & Design International design
size: 2,500 sf
completion: January 2014
photography: Jaime Guillen
SHAKING UP THE DESIGN IS A FRESH, BOLD LOOK for this fast-casual restaurant while retaining the brand’s long time legacy. The contemporary concept moves away from the classic ’50s retro theme.
The new streamlined setting has a friendly edge, with graphic elements paying homage to the chain’s heritage. Signature brand colors on various elements serve as focal points. Floor-to-ceiling glass reinforces circulation and defines the space while providing a sense of transparency and modernism. Bold statements and architectural elements further divide surroundings into intimate seating zones. Chandeliers serve as iconic elements in the main dining area.