What is being billed as the world’s first virtual reality cinema opened in Amsterdam this month. The permanent space follows several popup tests. The cinema seats 45 in chairs that spin 360 degrees to allow patrons to have their own unique experiences. The cinema shows nine short films daily.
How would you design a VR cinema to maximize both the user experience and profitability?
Would you incorporate visual merchandising themes with featured films to get moviegoers in the mood before the show begins, and maybe increase dwell time for an after party?