Handcrafting lifestyle expert Lia Griffith was crowned champ of Design Fight Club, a competition hosted by IDL Worldwide during Design Week Portland. Griffith and her team’s “Summer’s Always Better on a Bike” window display won the popular vote of those attending the event.
More than 150 guests gathered at IDL’s ground floor gallery space to cheer on four teams as they competed to design and curate bicycle- and cycling-themed window displays. Each group received a kit of parts that included crafting supplies, tools, pedestals, hanging systems, mannequins, display blocks, graphic components, and props. IDL also partnered with local bike shops to provide a selection of merchandise.
Griffith was one of four special guests, each leading their own team. Others were Nike brand designer Matt Howard; designer, artist, and futurist Antonio Brasko; and experiential/industrial designer Lee Croy. Team leads were armed with four multidisciplinary support team members and given two hours to create the ultimate display utilizing only the materials provided.
Design Week Portland is a week-long citywide series of programs exploring the process, craft, and practice of design across all disciplines.
“Participating in design week with an engaging, active event is an amazing opportunity to share our day-to-day world with the local community, clients, partners, and friends,” says Alex Vera, executive creative director at IDL.