In the latest issue of Retail Environments magazine, brands are literally getting on board with the sea change that’s occurring in retail, as cruise lines build ever-bigger and better megaships. What are the significant opportunities — and challenges — for brands willing to brave the waters?
About the Author
Posted by members of the Shop! Team and editorial staff of Retail Environments magazine.
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 1,500 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).