Boots, a U.K. pharmacy-led health and beauty retailer, has launched a Sales Assist app across its U.K. stores to make it easier for customers to get products. Boots UK is part of the global Retail Pharmacy International Division of Walgreens Boots Alliance.
“At Boots UK, we’re investing in innovative new technology to further improve the retail experience for our customers, and mobility is at the forefront of this transformation,” said Robin Phillips, director of omnichannel and development at Boots UK. “By developing Sales Assist, in collaboration with IBM and Apple, and launching it on the 3,700 iPads in our stores, we’re integrating our digital and in-store presence to deliver an even better shopping environment for customers. The unique tool allows our colleagues to quickly show product information, ratings, and reviews; look up inventory online; and make recommendations based on online analytics, all from the shop floor. It will help even our smallest stores feel like a flagship shop, with access to the entire Boots range at their fingertips.”
The new app taps into the product databases on boots.com with iPad, and uses its analytics to enable associates to easily make personal recommendations to customers, such as additional or alternative items available, as well as view product location and online inventory. If a product is not in stock in store, the Boots associate can use the app to locate the item in another Boots store nearby or offer to order the product online to be collected in the store of their choice the next day.