What do chalk drawings and a touch of nostalgia have in common? It’s part of Kellogg’s first-ever permanent café.
The company’s new destination, Kellogg’s NYC, recently opened in New York City’s Times Square. The space seeks to remind guests of home and drive new curiosity around the cereal bowl. The all-day menu includes breakfast items, evening snacks, and ice cream treats. Guests have the option to customize their dishes by incorporating dozens of toppings. An assortment of juices and coffee from artisanal purveyors is also available.
Visitors can dine in, or get their takeout orders from a kitchen-style cabinet. There are also plans to launch a delivery service later in the year. Menu items, ranging from $6 to $8, will rotate every three months.