Successful marketing-at-retail displays boost brand sales for a reason: They attract attention and engage the shopper. Whether clever, funny, educational, inspiring, or problem-solving, they rely on good design, fabrication, and execution to do their job.
Among the best of the best in-store displays today, five strategies are winning awards while boosting sales. These trends are evident from an analysis of displays winning Gold awards in this year’s Outstanding Merchandising Achievement (OMA) Awards. To see five strategies represented by 10 of this year’s Gold winners check out the current issue of Retail Environments magazine here.