Here’s some scrumptious statistics. Europe is dominating the global organic sweets market, rolling out 63% of the products launched in 2015. Asia Pacific comes in second, with 24%. Other launches during the same time frame are Latin America with 7%, North America with 6%, and 1% in the Middle East and Africa, according to recent research by Mintel.
The Mintel Global New Products Database (GNPD) shows the leading European market is Germany, accounting for 44% of all organic sweet products launched. France is second with 18%, followed by Spain at 6%, and the Czech Republic with 5%. Organic qualities have proven to be particularly popular in the German sweets market, as one in 10 (10%) of all new sugar confectionery launches in the country in 2015 carried an organic claim. In France, 5% of all sugar confectionery launches in 2015 carried an organic claim, followed by Spain (3%), and Italy (2%).
Organic food is well received across Europe, paving the way for sweets to enter the market. Almost one-fifth (18%) of French, German (17%), and Italian (16%) consumers now buy more organic food and drink, while 14% of Polish and 12% of Spanish consumers say the same. German (18%), French (17%), Polish (16%), Italian (14%), and Spanish (13%) consumers say that they are also willing to pay extra for organic food and drink products, the report states.
As sugar confectionery is subjected to more scrutiny from governments, health officials, and consumers, manufacturers are working to make their products ‘cleaner’ and safer, swapping artificial colors and flavors with natural, organic ingredients and replacing the brightly colored sweets of the past with better-for-you products, says Marcia Mogelonsky, director of insight, food and drink at Mintel.
Germans are especially aware of organic ingredients, linking healthy eating habits to environmental sustainability, she says.
The rise of organic claims is also partly due to the fact that consumers are growing increasingly wary of the lack of healthy ingredients in sugary treats. As many as two-thirds (66%) of Polish sweets consumers say there aren’t enough healthy sweets available. This picture is mirrored in wider Europe, where 60% of Spanish, 60% of French, 56% of German, and 45% of Italian consumers agree with this statement, Mogelonsky adds.
“The challenge for manufacturers going forward is to find a way to keep confectionery fun with engaging flavors, shapes, and textures,” she concludes.