An open-air retail district and a local gourmet chocolate company have come together for a sky-high branding boost with a tasty twist. The High Roller observation wheel launched an in-cabin chocolate tasting experience with Ethel M Chocolates at The LINQ Promenade in Las Vegas.
“We love creating new and exclusive ways for guests to experience the best views of the city,” says Bob Morse, president of hospitality at Caesars Entertainment. “In this particular case, it’s all the more unique since Ethel M is also based in Las Vegas. It was obvious that with Ethel M’s history and loyal customer base, they would be an excellent partner to make this vision a reality.”
Cruising at 550 ft. in the air, the 30-minute rotation includes a complimentary glass of wine and a chocolatier ambassador showcasing five different types of pieces. Participants learn how the pieces were created, all while focusing their attention on the aroma, taste, and texture.
“We’re excited to introduce and share Ethel M Chocolates in a unique way to new and loyal customers,” says Oren Young, general manager at Ethel M Chocolates.