GSN, a leader in game shows and competitive entertainment, is bringing together many of the biggest names in retail as promotional partners for the new skill-based competition series Window Warriors, which will be hosted by actress Garcelle Beauvais.
GSN partnered with General Growth Properties (GGP), the owner and operator of 128 high-quality retail properties throughout the United States, including Tysons Galleria in Washington, D.C.; Glendale Galleria in Los Angeles; and Water Tower Place in Chicago. Top retail brands, including Macy’s, Anthropologie, Hot Topic, Lush Fresh Handmade Cosmetics, and Sprinkles will also serve as partners. Arts and crafts specialty retailer Michaels also provided many of the materials used to create the windows for the show.
Window Warriors, which premiers on Nov. 15, “lifts the curtain on the intensely competitive and theatrical world of visual merchandising,” according to GSN. This new series brings the worlds of art and commerce together as talented window designers are challenged to conceive displays each week. In each episode, the contestants will be given a new theme, correlating with one of these top retail brands, and will be competing to stay in the competition. One person will be sent home each week, until the final top designer remains. Some of the winning windows will be recreated at specially selected GGP properties.
The benefits of winning
The grand prize is $100,000. Also, the winner will receive an opportunity to design and develop amenities and platforms that elevate the customer experience at GGP properties, the opportunity to design a holiday display at Macy’s New York City flagship Herald Square store, and will be featured in design:retail magazine.
“This series is a celebration of the brick-and-mortar shopping experience,” explains Amy Introcaso-Davis, EVP of programming and production at GSN. “These talented window designers stand out not only for their artistic flair, but for their ability to work products into their creations in a way that encourages the consumer to head into the store and shop.”
Executive Producer Michael Levitt adds, “Going to see the store windows at Christmastime on New York’s Fifth Avenue or Chicago’s Michigan Avenue has been a part of Americana for almost a century. Many people are not aware that window designing is a profession. We wanted TV viewers to see the modern-day artists who are keeping this art form alive, not only in the big cities, but in many of your favorite malls across the country.”