GPA has released its latest video in the Toner Talks series. Featuring Craig Surette, GPA’s business development manager, dry toner market, it focuses on the power of versioning, using the example of regionalized restaurant menus.
In this short video, Surette features a large national chain restaurant menu that was printed on a synthetic substrate using an iGen press, according to GPA. He uses it to illustrate what versioning and mega versioning are, their benefits, and how they can contribute to a better client experience. Armed with this knowledge, printers and marketers alike can create more relevant and impactful collateral that speaks directly to customers located in specific areas.
“Through the Toner Talks series, we’re sharing the trends that are driving growth in the toner marketplace while changing people’s perceptions about the boundaries of print,” Surette says. “It’s an exciting time to be part of the graphic arts industry, and I’m honored to help share the latest toner developments that can help our customers advance their businesses.”
GPA offers a wide range of synthetic substrates for toner digital presses, including pressure-sensitive and non-adhesive polyesters, flexible vinyls, synthetic papers, and a variety of other specialty and pressure-sensitive papers.