For Manhattan stores, holiday windows make foot traffic soar and boost sales and image. So Lord & Taylor’s visual team couldn’t let a nearby building collapse end its plans for engaging windows at its flagship on Fifth and 38th. But when a sidewalk bridge was erected as a precaution, the team worried that it would block the entire display and turned to the supplier.
The solution provided by Holiday Image shows why the company is a 2016 finalist in Shop!’s Merriman Above & Beyond Awards program, which recognizes member companies that have exceeded customer expectations. To find out more, see the September issue of Retail Environments magazine.