The new Shop! 2016 Industry Size & Composition Study provides Shop! members with a solid understanding of their position within the industry for the first time.
Shop!, the trade association focused on enhancing retail environments and experiences, conducted the comprehensive study of the U.S. market earlier this year with research partner Euromonitor International. A set of Shop! reports based on the results provides in-depth insights into the $11.8B Shopper Marketing, $4.0B Store Fixtures, and $2.2B Mannequin industries. The reports also identify key themes and trends driving change within the industries.
“This is the first time such a thorough study of our industry has ever been done,” says Steven Weiss, CEO of Shop!.
“As the leading voice for the industry, Shop! is proud to offer the reports as part of our library of resources to help member companies, retailers, and brands make research-driven business decisions. The study provides tools and insights that will help you combat shrinking selling space and move toward experiential technology-based retailing.”
Hundreds of hours of research
The 2016 Industry Size & Composition Study is based on hundreds of hours of industry interviews, store visits, and Euromonitor’s Passport database, as well as numerous industry sources. Shop! is offering multiple versions of the report to accommodate varying user needs and industry interests: a 20-page executive summary, a 74-page full report, and five industry-specific reports for the Shopper Marketing, Store Fixture, Mannequin, Digital Signage, and Temporary Signage areas.
According to Shop! Research Manager Madeline Baumgartner, the Shop Industry Size & Composition report is a detailed strategic market playbook for anyone—retailers, brands, agencies, store designers, and industry manufacturers—looking to stay competitive in the shopper marketing, fixtures, mannequins, digital signage, and temporary signage areas of our industry. It’s also a tool for investment bankers, consultants, and M&A firms, providing facts and data to help them make strategic decisions for their clients.
The Size of Industry & Composition Full Report:
- takes a deep dive into the individual industries and their trends.
- provides a look at trends in retailing and an understanding of the Voice of the Customer.
- details market opportunities and delivers actionable insights to help businesses achieve their short- and long-term business goals.
- reveals how competitors are strategically approaching growth initiatives.
- shares how to direct your market entrance, product development, marketing, and sales to ensure growth.
The Executive Summary provides a snapshot of the shopper-marketing and store fixtures/mannequin industries, and a look at the trends in retailing.
The Industry-specific Reports are condensed reports that focus on the size, composition, and trends for five key areas of the industry: Shopper Marketing, Fixtures, Mannequins, Digital Signage, and Temporary Signage. The reports include an overview of each market, including industry trends and key opportunities.
All reports are available on the Shop! website with discounts available for Shop! members: shopassociation.org/2016-industry-report.