CBX took home two awards in the newly created Verbal Identity category of the 2016 LIA Awards.
Formerly known as the London International Advertising Awards, the LIA is a worldwide awards program honoring legends, pioneers, and embodiments of excellence in advertising, digital, production, design, music and sound, and technology. In addition to Verbal Identity, awards are presented in 15 other categories, including billboard, branded entertainment, digital, print, radio and audio, and TV/cinema/online film.
Within the Verbal Identity category, CBX competed against multiple entrants from agencies throughout the world and garnered Silver awards in both the Naming and Tone of Voice subcategories. Additionally, a third CBX project was a finalist in Tone of Voice.
In Naming, the firm was honored for the development of the brand name Yesway for a new Des Moines, Iowa-based convenience store chain. In Tone of Voice, CBX was honored for its work for She Should Run, a nonprofit organization committed to advancing women and girls in public leadership.
The firm was also named as a finalist in Tone of Voice for its “Deep-Rooted Beauty Care” rebranding of Hain Celestial’s Avalon Organics line of certified organic products.