A new contest in Los Angeles is looking for a different kind of pop star. The Next Great Pop-Up Competition is searching for brands, designers, artists, and creators to vie for the grand prize — a free space at Hollywood & Highland, a lifestyle, shopping, dining, and entertainment destination.
The winner also gets $2,500 towards build-out and design. Marketing and social media support are included in the prize package.
But hurry. The application process closes Nov. 23. A winner will be announced Dec. 14. The popup, open Jan. 9 to Feb. 17, will join national retailers like MAC, Louis Vuitton, Sephora, and Victoria’s Secret — along with the Dolby Theatre (home to the Academy Awards) and TCL’s Chinese Theatre.
In addition to exposure, the winner gets the added opportunity to capitalize on high traffic throughout the Academy Award season. To apply, go here.