Product quality and sustainability are two main consumer trends that are having a significant impact on consumer buying behavior this year. The new Made in Germany CSR label denotes products that are manufactured sustainably in Germany and makes them stand out in international competition, according to Initiative Deutschlandsiegel. More than 60 well-known companies have registered a total of 156 products for certification.
Requirements for receiving this label include that at least 55% of production must be done in Germany and that specific sustainability approaches are implemented in the respective stages of production along the entire value-added chain.
“The pursuit of quality and innovation, while giving special consideration to social and ecological aspects, has always been rooted in our unique German value culture,” says Sven Lilienström, founder of Initiative Deutschlandsiegel.
“This is why sustainable quality and value management today are already a part of the identity positioning of numerous companies. With the new Made in Germany CSR label, we would like to make this very commitment visible and give consumers a guide in their purchase decisions.”
The Made in Germany CSR label is awarded with the aid of specially developed sustainability indicators, which are essentially based on the G4 guidelines of the internationally recognized Global Reporting Initiative. In a final process audit, the individual production steps will be reviewed and, where needed, sustainable-improvement potential shown. Certified sustainability and branch experts perform all on-site audits.