LSI Industries Inc. has appointed David Watford as a national sales manager to take on business-development responsibility and to aid in the further growth of LSI’s Graphics Segment.
Watford has more than 20 years of experience in the property-branding industry, as well as a strong background in operations and program management. His branding experience includes developing and maintaining national programs for many large clients across numerous industries, such as automotive, QSR, hospitality, banking, petroleum, architectural, pharmaceutical, and retail.
Most recently, he held the COO position with Entera Branding and has held positions in sales, marketing, and corporate management for various branding and sign-manufacturing companies.
Watford’s passion for helping customers with the process of identifying, initiating, implementing, and maintaining new concepts and programs was key to selecting him for his new role, according to LSI.
“David’s knowledge and experience within our target industries, combined with his enthusiasm when helping customers identify opportunities to advance their brands, make him the perfect national sales manager for LSI,” says Buddy Mayo, corporate VP of sales and marketing for LSI’s Graphics Segment. “His technical knowledge and operational application further enhance his ability to match solutions with customer needs. We’re excited to have David on the team.”
Watford earned a BBA in marketing and logistics from the University of Alabama.