The shopper-marketing and store-fixture industries take their leads from trends in retail environments. Current trends have been prompting steady declines in usage of traditional P-O-P and temporary signage over the past few years. On the flip side, expenditures on the digital signage, store fixtures, and mannequins have been rising, according to the 2016 Shop! Industry Size & Composition Study.
Conducted for Shop! by Euromonitor International, the new study was sponsored by Menasha and Stylmark. The report focuses on Shopper Marketing and Visual Merchandising/Store Fixtures in North America, delving into product performance and details of the supplier market.
For more, see the latest issue of Retail Environments magazine.