A mix of retailers united under one theme is the idea behind Debut, a new multibrand store at the Mall of America in Bloomington, MN. The shops-in-shop concept features a curated collection of nine brands in a 2,500-sq.-ft. space. Simple displays and clear signage denote each retailer without overpowering, creating a cohesive shopping environment with identifiable brand elements laced throughout. The space will house a year-round, revolving showcase of popups for brands that don’t have stores in the mall.
The latest issue of Retail Environments magazine takes a look at this exciting project. See Debut’s debut here.