MNA design elevates customer experience
Equating the luxury of the Edward Beiner brand with art is elegantly expressed throughout this design by MNA. The customer experience is elevated through elements that are abstract yet evocative, and simple yet rich.
A barrel-vaulted room of hand-troweled white plaster is backed by a black-framed wall of antiqued mirror. Supported on slender posts along the walls, large backlit display boxes of tarnished brass and blackened steel are each topped with picture lights, like paintings in a gallery.
Each “canvas” is divided into a grid that allows ultimate flexibility in display and subtly equates the product with artwork. An ebonized wood feature wall with glowing inset light box is centrally located on the entry axis, announcing the brand. It artfully conceals cash stations as well as box storage. The vaults are kept pure and untouched, with lighting and air delivered at concealed perimeter coves. Suspended from above, a custom square linear pendant directs light up to the vaults and down to the tables below where associates assist customers.