OnDisplay Creative, Rapid Displays, and Arc Worldwide with WestRock named 2017 Display of the Year Winners
Shop presented OMA awards for Display of the Year and announced the winners for the Budget, Creative, and Choice awards during the Shop! Awards ceremony at GlobalShop. A total of 176 winning displays were recognized with Gold, Silver or Bronze awards. For the first time, the OMA Awards were presented in a combined ceremony with the Shop! Design Awards, Global Awards and Merriman Above & Beyond Award on March 29 at the LIGHT nightclub.
This year’s competition consisted of 23 categories, each with three subcategories. The award-winning displays received the highest scores in design, innovation, and the proven ability to lift sales during the online judging in February and live on-site judging on Monday, March 28. Judges awarded 34 Gold awards this year. See the full list of the 2017 OMA winners as well as all other Shop! Awards winners here.
“For 59 years, the industry has been honoring the best-of-the-best in in-store marketing and promotions in the OMA competition,” says Steven Weiss, Shop! CEO. “This year’s winners demonstrate that winning creativity comes in all sizes and shapes, from the biggest players in P-O-P to small businesses and ad agencies. We are thrilled to continue the tradition and to showcase the talented work from our members in the Shop! Awards celebration.”
Display of the Year
The prestigious Display of the Year award is presented within three divisions–temporary, semi-permanent, and permanent—based upon length of time in the store. Only gold OMA winners qualify for the consideration of winning the Display of the Year. The 2017 Display of the Year winner within each of the three divisions is:
- Temporary: OnDisplay Creative for BB8 WOW Full Cube for Disney
- Semi-Permanent: Arc Worldwide Chicago with WestRock for Tide Purclean Tree for Procter & Gamble
- Permanent: Rapid Displays for Benefit Brow Magic End Cap for Benefit Cosmetics
The Choice Award
This year’s Choice Award went to Sonoco Display and Packaging for the Aspercreme Icy Hot Lidocaine Launch produced for Chattem Inc. The Choice Award is based on votes by GlobalShop attendees.
The Creative Award
The Creative Award celebrates the creativity of merchandising design and execution separately from sales results, and engages the creative community through acknowledging excellence based solely on ideation, imagination, and forward thinking. This award is presented across three divisions based upon length of time in the store–temporary, semi-permanent, and permanent. 2017 Creative Award winners are:
- Temporary: Artisan Complete Limited for Wanderoot Temporary Tasting Station for Molson Canada
- Semi-Permanent: Bennett for Wizards of the Coast Kaladesh Thopters & Airships for Wizards of the Coast
- Permanent: Rapid Displays for Munchkin Grassfed for Munchkin
The Budget Award
An award that recognizes entries that had the greatest impact, while being very conscious of budget. To be eligible for the Best Use of Budget Award, entries had to achieve Gold, Silver or Bronze in their division. In the Temporary Division the entry must cost under $25, for Semi-Permanent under $50, and for Permanent under $100. 2017 Budget Award winners are:
- Temporary: Menasha for Sally Hansen Xtreme Wear Too Cool For School Counter Unit for Coty Inc
- Semi-Permanent: New Dimensions Research Corp. for Keurig Essentials Powerwing Display for Keurig Green Mountain
- Permanent: Bish Creative Display for Grandma’s Cookie Jar Counter Display for Frito Lay, Inc.
OMA Awards Judging
Entries are judged in a two-round process by teams of in-store marketing professionals representing brands, retailers, ad agencies, and producers/suppliers. Each round focuses on design, innovation, and the proven ability to lift sales. The first round is completed online by reviewing case history responses and evaluating entry responses to questions focusing on design, engineering, shopper engagement, retail experience, brand performance, and sales results. The second round is completed on the OMA Show floor during GlobalShop to validate their online scores.
This year’s award sponsors include GlobalShop 2017, VMSD , Menasha, GH+A, Madden, Rapid Displays, Essentra, Spectas, Tarkett and Data Display.