Orora Visual, a subsidiary of Orora Limited, launched in North America, uniting four market leading point-of-purchase and visual communications businesses under one brand.
Created following the acquisitions of IntegraColor (Dallas), The Register Print Group (New Jersey), Graphic Tech (Los Angeles) and The Garvey Group (Chicago and Los Angeles) businesses over the last 12 months, Orora Visual is a market leader in the North American P-O-P and visual communication sector.
The newly branded business will operate an end-to-end, integrated service model to deliver a suite of customized solutions encompassing campaign design, consumer engagement, production of print, digital and mobile solutions, logistics and data analytics/stores profiling. With a national footprint of production and fulfillment hubs, Orora Visual is also able to service customers with multiple locations, to reduce shipping time and significantly improve speed to market.
The P-O-P and visual communication market in North America is rapidly evolving, with customers seeking increasingly complex and innovative solutions to promote their products, connect with consumers and increase brand awareness.
In response, Orora Visual has the capability and capacity to deliver a full range of customized solutions including: temporary in-store displays and signage; semi-permanent and permanent displays; fabric displays, digital/interactive displays; branded merchandise; and indoor/outdoor and transit signage. Orora Visual also offers a range of market leading services such as store profiling, mobile technology, rapid prototyping, fulfillment and vendor managed inventory.
The new business will be led by Larry C. King, former owner of IntegraColor and Orora’s first P-O-P acquisition in North America.
“As our customers look for new and innovative ways to reach consumers, the breadth of our geographic footprint, combined with our full-service offering, means that Orora Visual is uniquely positioned to partner with customers to develop high-impact, cost-effective campaigns that resonate with consumers and drive sales,” says King, president of Orora Visual.
Nigel Garrard, Orora Limited managing director and CEO, says the national business model offered customers unprecedented experience in the design, print and visual communication industry.
“Orora Visual combines the skill and expertise of four leading POP businesses under one market-leading, national brand, bringing together more than 100 years of combined experience in the POP and visual communication industry,” Garrard says.
Our intention was to create a compelling value proposition and point of differentiation in the North American POP market. Orora Visual achieves that through providing customers with a seamless national execution model that can support complex, integrated marketing campaigns, as well as highly customized, localized promotions, Garrard adds.
The Orora Visual brand was on display for the first time at GlobalShop (booth #2259), last month in Las Vegas.