Beyond Glitz and Glamor: Luxury fundamentals offer lessons for other segments

FRCH and an inhouse team used nature-inspired sculptural installations and surface treatments to evoke emotion in this Saks Fifth Avenue in Toronto. Photography: Bill Waldorf

Norman Roberts, VP and managing creative director of FRCH Design Worldwide, outlines lessons for all retail from the luxury segment in this thought leader viewpoint article from the March issue of Retail Environments magazine.

He writes: “Retail has been turned on its head. We struggle daily to understand where the industry is going, which new ideas to embrace, and which old ones to shed. But there are constants—rules of the road that will never be disrupted or lose validity. For those foundational rules, luxury retail can be an inspiration. “Experience” retail maybe the hot buzzword of the moment, but it’s been a hallmark of how luxury brands have been shaping customer experience and loyalty for generations. They use strategies that leave lasting deep impressions.”

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