Visual Elements wowed crowds at GlobalShop in Las Vegas with two collaborative efforts. One, a cannabis dispensary, marked a first for the trade show. The other was a fun student challenge that mixed youthful enthusiasm with nostalgic references.
The Toronto, Canada-based custom fabricator tapped into unchartered territory by exhibiting GlobalShop’s first-ever cannabis dispensary. A collaborative effort between Visual Elements, The High Road Design Studio and Marijuana Media, the exhibit was complete with the product balance one would expect to see in a modern marijuana dispensary.
The exhibit showcased Visual Element’s expertise in specialty finishes, materials, and manufacturing. Design features included a laser-cut-marijuana-pattern light box wall in metal, individual bronze plaques to identify cannabis strains, and a unique illuminated showcase with sliding glass display box.
The future of retail is changing, and dispensaries are undeniably part of the future landscape of retail, says Robert Turk, principal at Visual Elements.
“We assume that cannabis is a luxury product, and we need to bring artistry to the design and production of the dispensaries of tomorrow,” Turk says.
Across the trade show floor, Nike and Visual Elements teamed together to create a fun and nostalgic reference back to toys of our youth. Visual Elements gave back to the industry with its support of the PAVE GlobalShop student design challenge, one of the most popular attractions at the show.
Visual Elements teamed up with NIKE to challenge students Joe Rance and Zoe Cullen from Humber College of Toronto to re-think the shoe wall. The winning design received high praise in a critique by Denny Gerdeman, co-founder and co-chairman of Chute Gerdeman, for its innovation and simplicity.
Bringing the design to life was anything but simple. The exhibit featured 8,200 holes, 8,200 pegs, 16,400 endcaps, endless hours of designing, brainstorming, engineering, tweaking, re-tweaking, machining, cutting, threading, and assembly.
“This dynamic and disruptive installation couldn’t have been achieved without the right team,” according to Visual Elements. “The high level of execution has raised the standard for future challenges.”