Surya is continuing the aggressive expansion of its lighting category, introducing more than 100 new lamps at the upcoming High Point Market April 22 to 26. These new additions will bring the number of lamps in the Surya line to more than 600.
Additionally, Surya is growing its accent furniture collection by adding 50 new pieces, including center, accent, nesting, and side tables, as well as benches, stools, and ottomans—for both indoor and outdoor use. These pieces will also debut at the spring High Point Market.
Surya’s latest lighting introductions include a considerable number of value-priced lamps, offering more stylish options at entry-level and mid-level price points. The Surya team worked hard to incorporate direct customer feedback into the products—including the creation of a lighting design task force—to ensure the rapid development of highly relevant designs. Catering to its designer customers, the company has also added a wide array of lamps over 30 inches tall and increased the number of task and floor lamps in the assortment.
“Countless resources have been allocated to lighting from product development to customer service, inventory and merchandising,” says John Haste, SVP of business development at Surya. “Our goal is to be as much of a destination for lighting as we are for rugs and textiles. Because of increasing efficiencies and focus on value across the pricing spectrum, over the past year, Surya’s aggregate pricing for lamps has decreased and we are able to pass those savings on to our customers, which is rare within the industry.”
In addition to offering value, staying in front of design trends is a paramount initiative at Surya. With an entire team dedicated to researching and anticipating trends, the new lighting and accent furniture collections touch on various styles, from updated traditional to modern to casual, and can be coordinated with Surya’s rugs and textiles offerings, making it easier to pull rooms together.
“Consumers want their homes to reflect their personal style, and we have accessories in a wide variety of designs at every price point to make that possible,” says Lynne Meredith, VP of product development at Surya. “Our hardline accessories like lamps, art, mirrors, decorative accents, and accent furniture provide an easy way to bring style into a space without investing a lot of money. We want designers, retailers, and consumers alike to think of Surya as go-to resource for coordinating accessories, regardless of their budget and style preferences.”