By Steven Weiss
Regardless of the industry, I have found that certification improves the performance within that industry, improves how the industry delivers to society, and ultimately contributes to improvements within a society.
How does certification accomplish all of this?
A formally administered certification program by a qualified agency confirms that an individual has met certain requirements and standards that exemplify proficiency in a defined body of knowledge. More simply put, certification validates that someone knows how to perform professionally within an industry.
Certification helps distinguish new hires as businesses seek to identify and secure the best talent. The right program also provides a way to train existing staff and grow in-house talent. Additionally, certification aids in creating internal employee performance standards for global operations. I think many of you would agree that better trained staff leads to better overall performance for your business and customers.
The Shop! MaRC exam provides these services to our industry. Although career paths may be diverse—ranging from sales to purchasing, store planning, shopper marketing, and more—a foundational knowledge of the way our industry works is essential to best-in-class performance.
MaRC-certified professionals have an understanding of the full spectrum of activities that drive shopper purchases at retail. They are qualified for positions at brands, retailers, suppliers, and consultancies, in functions that require their understanding of this cycle.
Join with Shop! as we support the professional development of our industry. Certification is a great way to enhance professional knowledge among your employees and help further the professionalism of our industry.
Steven Weiss is CEO of Shop!.