DEBUT, the revolving collection of shop-in-shop brands at Bloomington, Minn.-based Mall of America recently opened its second collection. The DEBUT Shop for Kindness features brands that support various causes locally and around the world.
“The goal of DEBUT is to offer guests a new kind of retail experience, while also allowing the brands themselves a chance to experience what it’s like to be part of MOA,” says Liz McLay, SVP of leasing at Mall of America. “This collection, Shop for Kindness, puts the power in the hands of our guests to focus on causes they care about.”
Participating brands, from mid-May to Sept. 10, include:
- House of Talents — Seeks to empower the talented poor through the sale of high-quality handmade artisan products. The brand is currently working with artisan groups in the West African region to promote self-development through economic and social advancement in rural communities and cities.
- Humble Apparel — Modern outdoor apparel and goods. This brand benefits the BWCA.
- Love Your Melon — Giving hats to children battling cancer and supporting the fight against pediatric cancer with stylish beanies.
- MY SISTER — Working to prevent sex trafficking with ethically-sourced apparel and accessories.
- Northern Glass — Helping solve the water crisis in developing nations with graphically-designed glassware and gifts.
- PAB’s Packs — A “one for one” model, for each backpack sold, one is donated to a child living with chronic illness. The backpacks are filled with items that are meant to comfort, offer some fun, and ease the hospital stay.
- Roma Boots — For every pair of boots sold, a new pair is donated to a child in need. Additionally, 10% of all proceeds funds educational initiatives around the world.
- Smile Network — Provides life-altering reconstructive surgeries and related healthcare services to impoverished children and adults in developing nations.
- Still Kickin’ — Building a braver, more supportive world. One shirt, one person, one workout at a time. Each month, a portion of proceeds from events and sales helps support a new “Still Kickin Hero.”
- Through Jimmy’s Eyes — Jimmy is an artist who was diagnosed with regressive-onset autism as a child. A portion of his proceeds will benefit the Ann Connelly Memorial Fund at U of M Cancer Center.
- Twill Blankets — When you purchase any product, you are able to choose where another is given. At check out, you are able to choose from a list of Giving Buddies the brand currently serves in many communities.
- Wears Woody — Sells coastal wear supporting diabetes nonprofits.
- Woodchuck — Plants a tree for every product sold.
- Yoobi — Donates essential items to schools in need across the U.S. in the form of Classroom Packs. A Yoobi Classroom Pack contains the most fundamental tools needed for learning and creativity.
Retail Environments magazine took a look at the debut of DEBUT in its January/February issue. The initial shops-in-shop concept featured a curated collection of nine brands inside the 2,500-sq.-ft. space. For more, go here.