idX Corporation’s fast-track launch of Avec Les Filles in Macy’s Herald Square had everyone seeing pink. Featuring a grand piano and living room seating, the April opening of the 1,200-sq.-ft. shop in the New York-based flagship was a major benchmark in the brand’s first year and followed the February debut of eight shop-in-shops at Macy’s.
Avec Les Filles (French for “with the girls”) is a women’s contemporary lifestyle brand offering RTW and accessories with a playfully sophisticated French aesthetic. The shops evoke a boutique environment. The pink walls, bathroom tiles, and smokey glass give off a very cool, retro vibe, reminiscent of the 1970s and 80s. Other highlights include black mannequins positioned on marble steps. There’s also a glass cube that can sit in the middle of the store or against the wall.
Four months after the first meeting between idX and the Avec Les Filles team, the first prototype fixtures were delivered. Less than four months after that, eight Macy’s shops opened for business. idX provided everything from engineering, value engineering, store planning and project management to freight, warehousing, and installation. To fast-track the shop installation, idX consolidated and shipped all the shop components, including third-party elements like mannequins.
Following the launch of the Herald Square shop, Avec Les Filles announced plans to open in Macy’s State Street (Chicago), Union Square (San Francisco) and South Coast Plaza (Los Angeles). Another 40 full shops and more than 100 front-line shops are in the works.