Taking inspiration from city streetscapes and industrial surroundings, api(+) gives Organic Garage’s 15,000-sq.-ft. flagship store an authentic mix of funky and fun elements that are brimming with raw energy. Murals, street signs, pavement markings, guardrails, street lights, and building signs contribute to the overall vibrant, urban feel. Walls painted by a local graffiti artist also add a realistic dose of edginess and further elevate the shopping experience.
The store opened in early July in Toronto’s west-end Junction neighborhood and is the chain’s third location. api(+) provided brand positioning and identity, private label packaging design, interior store design, signage and graphics, and digital collateral design.
The space also features a Kitchen Originals private label designed by api(+), a seasonal salad bar, and state-of-the-art, environmentally friendly refrigeration and HVAC technologies.