Axis Display Group was recognized with the Deployment of the Year—Retail award for its work on Trek’s Precision Fit Rider Analysis Tool at the 2017 Interactive Customer Experience (ICX) Summit June 7 in Dallas, Texas. Axis won the award in conjunction with digital experiential marketing agency NEXT/NOW.
This honor is given to best-in-class projects showcasing innovation, creativity, and design prowess in the use of technology that enhances the overall customer experience. The ICX Association Elevate Awards were judged by a panel of industry experts and journalists.
“The award winners again this year exemplified the kind of creative, innovative, and imaginative customer experiences that brands are going to have to emulate to stay relevant in an ever more competitive and fractured market,” Christopher Hall, managing director of the ICX Association, wrote in an article. “Retail, especially, is at an inflection point and will need this kind of forward-thinking work.”
An interactive fixture, Trek’s Precision Fit Rider Analysis Tool uses augmented reality to assist cyclists in securing the proper bicycle fit through motion tracking. Custom purchasing recommendations and complementary accessory options were also made available to consumers.
“The recognition of this great work is truly appreciated,” says Ellette Thomas, president of Axis Display Group. “Of course the display is gorgeous, but the true beauty lies within the multiple ways it complements the customer’s journey at critical points along the buying and decision-making process. Sales associates love it, and it makes for some very happy customers, too.”