Coloredge, a provider of visual marketing solutions for upscale brands and retailers, has extended its large-format printing operations to China. The new expansion reflects Coloredge’s commitment to scaling with its clients as they grow domestically and internationally. Coloredge China is headquartered in Shanghai with a holding company in Hong Kong.
“We are excited to unveil a new presence in one of the world’s most exciting regions, especially in the world of retail,” says Jeb Ball, president and CEO of Coloredge. “We want our clients to know us as a global partner and supplier. Having one point of contact—one phone call—is a game-changer in terms of convenience and speed-to-market for our clients doing business in both North America and China.”
Coloredge has implemented the same quality standards and workflows in China that its clients rely on in the U.S. Among the many advantages available to retailers through Coloredge’s new China operation is the choice of conducting business in U.S. dollars or the local Chinese currency (RMB), providing the potential for significant cost savings.
“Our goal in establishing Coloredge China is to make things easier for our retail clients, while helping them distinguish their brands through the best visual marketing available,” Ball says.
The opening of a China operation is the latest initiative supporting Coloredge’s commitment to meeting clients’ expanding needs. Last May, Coloredge announced that it had acquired Color By Number, a New York-based supplier of package prototyping and design services.