If you plan to market the environmental attributes of your brand in the U.S., read the regulatory guidelines carefully. The Green Guides from the U.S. Federal Trade Commission (FTC) spell out how the agency determines truth in advertising in regard to claims of sustainability.
Four paint companies ran afoul of the FTC in their claims of products free from volatile organic compounds (VOCs). The agency believed the brands did not have enough evidence to back up their claims.
The four companies recently settled with the agency. Stuart Kaplow, a frequent contributor to Retail Environments, reports.
About the Author
Posted by members of the Shop! Team and editorial staff of Retail Environments magazine.
Four paint brands settle charges of deceptive promotion
If you plan to market the environmental attributes of your brand in the U.S., read the regulatory guidelines carefully. The Green Guides from the U.S. Federal Trade Commission (FTC) spell out how the agency determines truth in advertising in regard to claims of sustainability.
Four paint companies ran afoul of the FTC in their claims of products free from volatile organic compounds (VOCs). The agency believed the brands did not have enough evidence to back up their claims.
The four companies recently settled with the agency. Stuart Kaplow, a frequent contributor to Retail Environments, reports.
About the Author
Posted by members of the Shop! Team and editorial staff of Retail Environments magazine.Scan-based trading being tested for food-waste reduction
Mannequins: One truth stays the same
Related Posts
Key facts reveal why U.K. menswear market is growing
Beans to bins: Brits brew big coffee sales, perks for recycling
New ASTM standard boosts sustainable construction
PJs go mainstream and other expectations for fashion in 2017
Sustainability certification label introduced in Germany
Reeve’s frame turns window into stylish, retro table
Categories
Tag Cloud