Repurposed machinery captures brand’s innovative spirit
AllSaints | Seoul, South Korea
Size: 1,951.92 sf
Completion: August 2015
Kingsmen Design Pte Ltd. AOR, design, fixture contractor, GC, metalwork
Vintage sewing machines adorning the glass facade combined with vintage industrial machinery throughout this store capture the innovative spirit of this brand – named after All Saints Road in London’s Nottinghill neighborhood. Indeed, the industrial chic décor serves as an authentic nod to the independent and individualist retail district.
Not only eye catching, these pieces are fully functional too. Printing presses, cashmere looms, and old cast iron machines are repurposed as shelving and railings, adding extra verve to the edgy aesthetic.
Faux raw concrete walls juxtaposed against cold rolled steel set the perfect, muted backdrop. Other eye-popping elements include distressed wood-paneled floors and industrial lighting. There’s also bespoke Singer hanger fixtures and a video curtain wall for ambient graphics.