Radio Frequency Identification (RFID), known as Smart Tag technology, is rapidly replacing the traditional UPC bar code in the fashion and apparel industries. With the announcement of a new partnership between Pac Team Group‘s PT Next technology division and Myndar, this advanced technology is now available to the jewelry, timepiece, and accessory industries in North and South America.
Founded in Hong Kong in 2009, Myndar specializes in the development of Internet of Things devices and solutions leveraging cloud-based applications and big data analysis for multi-door retailers. Through extensive research and development, Myndar has succeeded in creating a highly unique and unprecedented approach to their RFID Smart Tags, hardware and software designed to maximize retail operation efficiencies and lift overall profitability.
Unlike traditional bar codes that require a scanner to “see” an individual barcode to read it, RFID Smart Tags simply need to be within range of a reader, allowing multiple tags to be read simultaneously. While RFID technology provides countless benefits, in its simplest form, Smart Tags allow retailers to efficiently take an entire store’s inventory within minutes and with incredible accuracy.
In addition, Myndar has utilized RFID technology to provide retailers the opportunity to garner product and brand information in real time, providing a multitude of advancements in areas such as sales training and product positioning. Furthermore, through advanced analytics, retailers can come closer in predicting their customer’s behavior based on stored historical data, thus maximizing every sales opportunity. Myndar’s suite of products are currently used by extensive retail networks like Chow Tai Fook in Asia to manage millions of items daily initiating at the distribution center level extending to the retail store level.
Through Myndar’s partnership with PT Next, the technology division of Pac Team Group, a global leader in point of sale for the jewelry, watch, and luxury industry, Myndar is able to infuse their technology seamlessly within retail environments and fixturing without disrupting the brand’s visual presentation. “We are thrilled to be partnering with Myndar to bring this revolutionary RFID technology, specifically for the jewelry and timepiece industries, to the United States and provide customized solutions and local support in the Americas,” says Eric Zuckerman, president of PT Next and Pac Team Group. “This is a natural fit for our Group, as we are increasingly able to provide our clients new opportunities to make their POS smarter and provide them invaluable insight and control.”
In line with Pac Team’s new partnership with Myndar Americas, Zuckerman announces the recent hiring of retail technology expert Michael Villanueva, who will take the helm of PT Next as senior systems architect. Villanueva brings years of IT experience, having led domestic and offshore business and technology teams in implementing technical architecture. His specific expertise in RFID technology, including 15 years at retail giant Neiman Marcus designing and deploying technology solutions and RFID, makes Villanueva a vital addition to Myndar Americas.