Integrating powerful visual cues with high-quality product brand messages to attract shoppers’ attention and easily move them to their desired destinations, Rose Displays provides an innovative concept strategy at the Bealls prototype store in Seminole, Fla. The opportunity leverages a variety of core signware systems for the 8-ft.-and-up navigational elements, along with customized mounting solutions for select feature wall graphic displays.
Seeking a solution that would engage shoppers at every visual communication level within the retail environment (Orient, Inform and Select), Rose Displays selected key elements from their product assortment to define a foundation for the unique visual signware displays. The collaboration was designed to help Bealls:
- Visually segment departments with rhythmic large-format printed images that navigate shoppers from one category to the next.
- Tell unique 2D and 3D graphic stories that announce leading product brands to inspire shoppers.
- Integrate unique hardware and customized frame adaptations that align with in-store mounting specifications to enhance “The Scene” feature wall destination, while preventing any damage to the existing custom wall panels.
- Showcase unique mounting techniques that create depth and overall visual interest at the front of store.
The overall solution balanced a medley of signware systems with various uses that complement each other, creating a harmonious visual communications exhibit throughout the entire retail environment. The innovative navigation systems — created with our durable, easy-to-use, off-the-shelf frames and holders — ultimately guide shoppers through the store while creating a well-organized, high-impact brand experience that is unique to Bealls.