Retailers now must be much more than simply places to buy things. Today’s shopper demands a big show, whether she’s in Times Square or Aisle 4. The physical store must now become a bona fide attraction—riveting and relevant—to successfully drive home the culture of a brand and to encourage frequent visits. Retailtainment is about adding entertaining, emotional, immersive moments into the marketing mix to engage shoppers through their individual likes and beliefs.
For more, see the latest issue of Retail Environments magazine here.