Design brings outdoors inside
Mega Mart Mall | Ulsan, South Korea
Size: 831,435 sf
Completion: December 2016
Interbrand: design, architecture, graphics, and other services
By using the theme, “A walk in the city,” this mall brings the outdoors inside. Notable features include a canopy of trees that infuses the project with an organic aesthetic. Man-made shapes add color and volume. Giving each floor its own color palette provides easy navigation.
Three levels of retail space and restaurants comprise the full-service Shinsundowon Mall, located in the country’s seventh largest metropolis. A separate parking structure offers a small amount of retail on the ground floor. There is also a large outdoor plaza that includes a water feature for children, a small amphitheater, kiosks, and other fixtures.
The project was to be designed as a traditional shopping mall but was changed to an outlet destination. The original “A walk in the city” concept was kept, however. The switch was successfully implemented with easy adjustments in materials. This includes using two different stained concrete colors to the mall’s corridor flooring, which replaced the initial plans of tile with a tile border.
Other design changes include creating a western-style mall with stores and restaurants intermixed — a departure from the initial request for a “typical Korean mall” with similar-type retailers grouped together, such as all women’s stores on the first floor and men’s on the second, according to Interbrand.
Parking was also slated to be underground but was moved half way through the project, at the client’s request, to the upper levels and rooftop. Making the mall’s facades look consistent ensures that parking on the upper levels does not appear conspicuous.